You could be reading – or publishing – your next book on a T-shirt.
The Swedish magazine T-Post – which bills itself as the world’s first wearable magazine – is already here.
The picture is on the outside, and the text is elsewhere.
What? It’s elsewhere, is the text. Not where the picture is.
OK OK – the text is on the inside of the T-shirt. I know – hard to read. But just think, you’ll have a reason to wear the same T-shirt two days running. Just turn it inside out. People can read the story. You’ll save on washing. And readers will be too busy squinting at the words to notice the smell.
Of course, to read it yourself will require a mirror, and fluency in mirror writing. Unless you simply grab the hem, stretch out the T-shirt and try to read it upside down.
Alright- so there may be teething problems, you Luddite. But just think of the new life it could give to publishing?
Novels on trench coats. Short stories on jackets. Poetry on crop tops. And haikus on bikinis.
Why wear a top advertising Guinness or Gap when you could show the world your love of WB Yeats’s work and prosletise at the same time.
No doubt Guinness will be one of the first to adapt to the new phenomenon. That was the Dubliners (good band) reciting The Workman’s Friend by Irish poet Flann O’Brien/Myles na gCopaleen/Brian O’Nolan from Strabane. It could look good on a waistcoat, don’t you think?
And Fay Weldon may be quick to write the fashion version of the Bulgari Connection.
But isn’t this the magic answer for holidays? No need to choose between clothes and books when you’re packing. They’ll be one and the same.
And if you’re caught staring on the beach – well, just say you’re doing a bit of holiday reading.
(Thanks to the Writers Beware blog for the pointer.)