I’m aware of the value of sometimes tweaking the rules. That a market stall sign declaring Fresh Melon’s may attract attention and business, precisely because of its grammatical inaccuracy.
I’ve occasionally employed the deliberate mistake tactic myself. When a radio phone-in is slow to attract calls, letting a listener email or text message with a glaring error slip through on air usually opens the floodgates and it’s plain sailing from then on. (Just time for a quick chin scratch. Should I be telling you that? Probably not. Too late. Never mind.)
But despite all that. Despite the possibility that something delicious might lie behind the steamed up windows of the establishment to which that sign belongs. Despite my usual and natural tendency to poke my nose into any random curiosity. Despite all that – I can’t bring myself to buy my daley bread from that deli.
Does that make me a snob?
NB – UPDATE –You really must read the the follow-up to this story here – but don’t click on the link until after you’ve looked at the comments below. That way you’ll appreciate the follow-up all the more. Dammit.