Tag Archives: jelly man

Marketing disaster: Mountain Dew v Poitín

After drinking Mountain Dew

Pepsi is so determined to fight off a $50k claim for damages that it’s claiming that its Mountain Dew drink dissolves flesh into jelly.

Riiiight… I just hope no customers are listening.

The story is that Ronald Ball from Wisconsin alleges that a can of the drink he bought from a vending machine made him so ill he began to vomit. When he looked inside the can, he says he found a dead mouse. Nasty.

So what should Pepsi do? Continue reading

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