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Sodcasting

Sodcasters... But they look so lovely. They're probably listening to Price Tag by Jessie J or Ave Maria.

Are you a sodcaster? Or have you been the victim of sodcasting? (Or even the beneficiary?)

Whaddaya mean – What is sodcasting? You’ll almost certainly have experienced it. Unless perhaps you’re American. Because it’s a public transport phenomenon. (So this post particularly goes out to the newly resurrected Exile Imaging, who works in city transit for Austin, Texas.)

So what is it? Sodcasting is the playing of tinny tuneless repetitive beats on your phone loud speaker, or more likely that the sound leaks from your earbuds – thus giving other passengers on the bus or train the joy of sharing your musical tastes.

The music will be bad. Because it has to compete with the rumble of the vehicle. It’ll be distorted because it’s turned up so loud. And it’ll probably be rubbish, because it has been specially made to suit the medium – lots of treble, little or no bass.

I have to admit, though I’m familiar with the phenomenon, I hadn’t heard the term until this week. It is derived from podcasting – combined with a “Sod You” attitude.

And this is the important thing. I heard it on a wonderful radio programme on BBC Radio 4 which Continue reading

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